"Just don't give up trying to do what you really want to do. Where there is love and inspiration, I don't think you can go wrong."
Ella Fitzgerald


Currently serving as the Creative Director at Leo Burnett Thailand, I embrace the opportunity to spearhead creative initiatives across Thai-speaking Southeast Asia, driven by a vision of empowerment and positive impact.

In my role as a creative director, I strive to transcend traditional boundaries, viewing creativity not just as a means to achieve business goals, but as a powerful force for positive change.

For me, leadership is not about dictating, but guiding—a role I see myself embracing wholeheartedly. I am passionate about nurturing a creative community grounded in empathy, resilience, and empowerment. I believe in the importance of mental health and well-being, and I am committed to fostering a workplace culture where emotions are valued, and support is readily available to navigate the unique pressures of our industry.

My vision extends beyond projects; I aspire to create a creative space fueled by compassion and a shared commitment to making a positive impact on the world. As a creative director, I see myself not just as a leader, but as a guide, dedicated to empowering and uplifting those around me.


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