"Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning."
Gloria Steinem


Fueled by a relentless fascination with the power of words to shape worlds, my journey led me to where I craft compelling narratives as a Copywriter for Amazon’s Brand Innovation Lab.

As technology evolves, so does our ability to harness its potential for meaningful storytelling. Since January ’23, I’ve been at the forefront of this tech-driven advertising future, spearheading unique ad experiences for global brands across Amazon’s dynamic canvas—Alexa, Prime Video, FireTV, and beyond.

From welcoming users to the future of oral care with sci-fi movies on FireTV for Oral-B, to crafting second-screen shopping experiences for Colgate during football streams, I’ve embraced the challenge of redefining advertising in the digital age.

I’m deeply passionate about nurturing the next generation of creatives. Through different initiatives I mentor aspiring talents, helping them build their portfolios and break into the industry.

As I look to the future, I’m driven by a relentless passion for storytelling, a commitment to innovation, and a steadfast belief in the transformative power of words to shape the world.


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