"The future belongs to those who believe in the beauty of their dreams."
Eleanor Roosevelt


I lead with empathy, championing strength-based mentoring to ensure each team member feels empowered to deliver their best and contribute creatively to the brands we serve. I firmly believe that the only environment in which we can truly thrive is one that is psychologically safe, inclusive, and fun.

One of my proudest initiatives is hosting Creative Extravaganzas—my unique take on inspiration sessions. These are vibrant gatherings where my team and I explore and dissect work we admire from various perspectives, including creative, strategy, business challenges, and timely activation. This not only helps us create better work but also keeps us attuned to what moves people now and what has resonated in the past.

I celebrate and encourage the diversity of thought each team member brings to the table, knowing that if they connect deeply with the work, it will resonate with others too. As a creative leader, my mission is to foster an environment where innovation flourishes, and everyone feels valued for their unique contributions.

I envision a creative landscape where inclusive and empathetic leadership is the norm, and where creativity is not just about the work we produce but the positive impact it has on our teams and the world at large. I’m committed to driving this vision forward, nurturing talent, and creating work that not only works but also inspires and connects on a profound level.

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Nicky Lorenzo

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