"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. "
Albert Schweitzer

Thought Leader: Bridging Art, Culture, and Social Impact


A storyteller at heart and an Associate Creative Director by profession, weaving dreams and driving impact through the power of words and visuals is my passion.

For over a decade, I’ve journeyed through the dynamic world of advertising, leaving my mark on brands like Amstel, Burger King, Coca Cola, Uber, YouTube, and Google. But beyond the glossy campaigns and global recognition, my passion lies in the intersection of creativity and social responsibility.

I firmly believe that advertising has the power to not only sell products but also shape perceptions and inspire change. I’ve dedicated myself to crafting campaigns that not only captivate audiences but also provoke thought and promote positive action.

In a fast-paced industry, staying ahead means embracing innovation and staying attuned to the pulse of society. From new technologies to emerging social issues, I thrive on the challenge of finding fresh perspectives and creating connections that resonate deeply with diverse audiences.

With a love for music, a penchant for bad jokes, and a passion for oil painting (even if my canvases remain perpetually unfinished), I embody the spirit of an “artsy copywriter.” But perhaps what truly defines me is my commitment to giving back. As the co-founder and teacher at Escola Rua, I’m on a mission to democratize creativity, offering a free course to aspiring youngsters who dream of breaking into the advertising world.

As I embark on this exciting journey, I carry with me a sense of purpose and a vision for a brighter, more inclusive future. With every project, I aim to spark conversations, challenge norms, and inspire others to dream big and make a difference

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