"If you have some power, then your job is to empower somebody else."
Toni Morrison

Innovative Marketing & Communications Strategist

Multicultural Storyteller

Biography

My background can be summarized as “yes, and.” Yes, I was born in the U.S. and I had the privilege of growing up in Mexico, which has provided me with a multidimensional perspective on life. Yes, my professional experience lies in marketing and communications and not in the conventional areas, so my expertise is more wide-ranging.

Throughout my career, I have produced global trade shows and peer-to-peer conferences that left a lasting impact. From the initial concept to final execution, I embraced the challenge of orchestrating the various moving parts to develop ongoing series that consistently grew year after year, all while applying my analytical skills to optimize each event’s success.

Writing and editing have always captivated me. The process of creating engaging content is immensely satisfying to me. Yet what truly drives me is the opportunity to connect with individuals from different backgrounds and build meaningful relationships at every level. I thrive on genuine interactions and find great joy in listening to and learning from the people I encounter along the way.

One of the most fulfilling aspects of my role at Signitt is the opportunity to effectively integrate all of these aspects. It allows me to leverage my expertise to support women and diverse business leaders in achieving their next professional goal.

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