WHAT PROBLEM DO I SOLVE
I help companies, organizations and their executives, raise their online profile and assist them being more successful.
Potential clients, partners and investors google you, before they do business with you.
The absence of relevant and up-to-date content can be the reason for people, not to interact with you.
Since 2002 I created ‘meaningful content’ for over 800 organizations and executives. Helping them build and maintain a strong online presence.
CORPORATE STORYTELLING FOR COMPANIES AND ORGANIZATIONS
In 2002, I started a project “Around the World in 80 Brands”.
The goal was to help organizations tell their story, instead of giving information.
Away from top-down communication towards a horizontal tone of voice.
“In this time of information overload, people do not want more information.
They want a story they can relate to.”
Creating meaningful stories with a wow-factor for maximal impact and engagement.
Stories are – easy to understand – easy to remember – and – easy to transmit.
I interviewed over 800 brand-owners and published 15 books with a selection of the best stories.
INTERACTION WITH THE TARGET AUDIENCE (Storytelling Expeditions)
I execute special projects to help companies/organizations interact with their audience by creating branded content.
This gives the organization the opportunity to engage with their audience without talking about their product. Some examples are:
– “Discovering the Middle East and Africa” – Kempinski Hotels
– “The Green Gold Project” – Michelin (CSR)
– “Brazil Food innovations” – Brazilian Government Export Agency (APEX)
– “Interviews with CEOs of Fortune 500 companies” – Women’s Forum New York
