In 2002 I started a storytelling expedition ‘Around the World in 80 Brands’… meeting ‘people with a vision’ and ‘brands with a purpose’. I traveled around the world several times, interviewed over 800 brand owners and published 16 books with a selection of the best stories.
Now, based in New York, I help professionals, companies, and organizations craft their story. Away from top-down communication towards a horizontal tone of voice.
Why storytelling? Stories are easy to understand, easy to remember and easy to transmit.
We live in a reputation economy where Google has become the new background check. Potential clients, partners, and investors will Google you before connecting.
Creating a meaningful story will give us the opportunity to engage with our audience without talking about a service or product.
In this time of information overload, people do not need more information… they need a story they can relate to.