Maarten Schäfer

Author - Keynote Speaker - Storyteller
"In this time of 'information overload', people do not need more information. They want a story they can relate to."

Biography

In 2002 I started a storytelling expedition ‘Around the World in 80 Brands’… meeting ‘people with a vision’ and ‘brands with a purpose’. I traveled around the world several times, interviewed over 800 brand owners and published 16 books with a selection of the best stories.

Now, based in New York, I help professionals, companies, and organizations craft their story. Away from top-down communication towards a horizontal tone of voice.

Why storytelling? Stories are easy to understand, easy to remember and easy to transmit.

We live in a reputation economy where Google has become the new background check. Potential clients, partners, and investors will Google you before connecting.

Creating a meaningful story will give us the opportunity to engage with our audience without talking about a service or product.

In this time of information overload, people do not need more information… they need a story they can relate to.

Articles and Insights

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