"Listen with curiosity. Speak with honesty. Act with integrity."


I am a senior marketing executive and an expert in digital and direct marketing, marketing technology, big data, analytics, and consumer insight. With more than 25 years of leadership experience, I am regarded for my ability to build, lead, and motivate teams.

As an agent for positive change, I am a creator of sustainable growth and empower those around me. I enjoy building teams and inspiring others to achieve their goals —every voice at my table has value and weight. It’s critical that no one is left behind—I count on that to drive my work and our success. A creative change agent and advocate for collaboration, my colleagues often call on me when they want to raise new ideas and when they need help bringing their teams along. My degree in psychology aids me greatly in understanding human behavior—as a marketer, a leader and a corporate spokesperson.

A strong advocate for marketing integration and growth through innovation, I received the 2014 Marketers That Matter Award for Excellence in Marketing Integration and was a Finalist for Revenue Growth Large Company in 2016. In February 2022, I was named Breaking Brand Barriers Honoree for innovative marketing campaigns for the work I led at Kaiser Permanente for our brand’s public health response to the COVID-19 pandemic.

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Kristy LoRusso

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