"It is not the strongest or the most intelligent who will survive but those who can best manage change."
Charles Darwin


I believe that storytelling is one of a marketer’s best tools. I’ve always been passionate about storytelling and use it every day but especially at work, because stories are memorable, they are personal, and most importantly, they sell.

My career has been extremely interesting and varied. I started in the automotive industry, then moved to retail. After several years of working in the corporate world, I became an entrepreneur which gave me the opportunity to work for a significant multitude of brands and companies. I founded and ran a marketing consulting firm providing expertise in all facets of business strategy and marketing execution. This added tremendously to my experience, knowledge and insights. Then tech grabbed my attention, which rounded out and strengthened my experience.

I am constantly learning and evolving and my job titles reflect this fact. The names and jobs I have held evolved from CMO, CSO – Chief Storytelling Officer to the latest CXO – Chief Experience Officer. All are evolutions of the same idea that adapt to the ever changing needs of companies, customers and cultures.

I am a servant leader that leads by both words and actions. As a leader, I set a very high bar. I believe in setting a vision that is audacious, transformative, that gets people excited, and makes them feel like they’re part of something bigger than themselves. And I’m seeing now that many of the elements of leading a team within a company also apply when being an advisor or board member – it’s always the quality and commitment of people that lead to the best results.

Nothing inspires me more than a transformation project. In fact, many have called me a “fixer”. My own career has seen its share of transformations. What better way to learn and adapt? I thrive on tough problems and pride myself in creative solutions that evolve from doing the hard, analytical work.

Today, I’m an independent board director and advisor, and I am always on the lookout for the next opportunity to learn and grow. I’m putting my broadly acquired experience to use of profit and not-for-profit organizations in various fields.

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Julie Roehm - Chief Storyteller

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