"Success is not how high you have climbed, but how you make a positive difference to the world."
Roy T. Bennett


In a rapidly evolving world where creativity meets purpose, I am an independent illustrator driven by the transformative power of storytelling. With a passion for uniting people through art, I specialize in crafting narratives that inspire, educate, and provoke change.

My journey as a freelance illustrator has been defined by collaborations with esteemed brands like The New York Times, Coca-Cola, Diageo, and Mastercard. Each project is an opportunity to blend creativity with purpose, using illustration as a vehicle for connection and communication.

From editorial pieces to advertising campaigns, my work reflects a commitment to human connection and social impact. I believe that illustrations have the power to evoke emotions and convey messages that resonate deeply with audiences, fostering empathy and understanding in a world that craves connection.

Looking ahead, I see a future where storytelling remains a driving force for positive change. Through my illustrations, I aspire to shape narratives that transcend boundaries and inspire meaningful action, leaving a lasting impression on those who encounter them.

Connect with Joy

Articles and Insights

Edit my Signitt

Key Figures
Joy Richu

The name to be displayed across the signitt page. Can be different from the signitt title.

Signitt - Control your online presence