"The best way to do it, is to do it."
Amelia Earhart


As an Emmy award-winning creative director, my journey has been defined by a commitment to amplifying underrepresented voices and reshaping industry norms.

I proudly hold the position of Creative Director at Majority, a forward-thinking agency with a mission close to my heart: to empower minorities and redefine industry standards. Here, diversity isn’t just a buzzword; it’s the driving force behind our ethos. Leading the charge for iconic brands like Sprite and Fanta, I’m fueled by the belief that true innovation stems from a rich tapestry of perspectives and experiences.

My role extends beyond creative direction; it’s about nurturing the next generation of talent. In a team where many are embarking on their first creative journey, I see the opportunity to inspire and shape futures. It’s a responsibility I embrace wholeheartedly, knowing that our collective success hinges on the inclusivity and empowerment of every team member.

At Majority, we’re not just reimagining advertising; we’re revolutionizing it. Our agency model defies convention, allowing us to challenge norms and push boundaries in ways previously unseen. As I look to the future, I see endless possibilities—a future where diversity isn’t just celebrated but embraced as the cornerstone of creativity and innovation. And I’m committed to leading the charge, one groundbreaking idea at a time.

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Johana Martínez

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