"You are, who Google says you are."

Biography

In this blog, we share conversations with the people behind the roles—C-suite executives, board directors, and leaders shaping industries.

Inspired by our storytelling journey Around the World in 80 Brands, each post is a snapshot of a moment: a meeting, a voice, a purpose.

Stories connect us more deeply than credentials ever could. These are not just professional profiles—they’re personal insights, cultural markers, and leadership lessons.

At CoolBrands, we believe everyone has a story worth telling. What makes it resonate isn’t the résumé… it’s the why behind the what. That’s what we aim to capture in every meeting, from boardrooms to backstreets.

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Maarten Schaefer - CoolTravel Stories

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