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Biography

I am a marketing professional with over 20 years of experience, passionate about creating impactful strategies that drive business success. Throughout my career, I’ve had the opportunity to develop and execute global marketing programs, manage products, and lead high-performing teams. My expertise lies in building strong internal and external partnerships, driving field execution, and setting global strategies. Whether working on B2B or B2C initiatives, I’m committed to delivering measurable results and have a proven track record of achieving P&L goals.

In every role, I’ve leveraged my skills in marketing management, business planning, and customer acquisition to lead successful campaigns and initiatives. From managing complex product launches to collaborating across departments, I am always focused on aligning strategic goals with market opportunities. My passion is developing people and teams that thrive in dynamic environments, and I enjoy working with diverse groups to drive innovation and success.

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Barbara Villeda

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