Since founding CoolBrands in 2002, I have dedicated my career to brand storytelling, interviewing over 900 CEOs, CMOs, and business owners, and publishing 15 books with their compelling stories.
Empowering Women and Diverse Leaders
In 2012, I noticed that 90% of the leaders I interviewed were men. This realization inspired me to create Signitt, a service focused on helping women and diverse leaders build strong online narratives to enhance their visibility and success.
With 50% of the world’s population being women, it’s only logical that they have equal representation in leadership roles. My commitment is to help women achieve their business, personal, and social goals through strategic storytelling and personal branding.
Building Online Presence for Future Leaders
A robust online presence is crucial for personal branding and career advancement. At Signitt, our collaborative approach with individuals and cohorts fosters mutual support and growth. This boosts confidence, equips participants with the skills needed to advance their careers, and helps them position themselves for board seats, promotions, client acquisitions, investor relations, and career transitions.