Since founding CoolBrands in 2002, I’ve dedicated my career to brand storytelling—interviewing over 900 CEOs, CMOs, and business leaders and publishing 15 books that bring their stories to life.
Shining a Light on Leaders Outside the Spotlight
In 2012, I realized that most of the leaders I had interviewed were men. This insight led me to co-create Signitt—a service dedicated to helping leaders outside the spotlight craft compelling personal narratives and increase their visibility.
Through strategic storytelling and personal branding, we help professionals share their value with clarity and confidence—opening doors to new opportunities and contributing to more balanced leadership representation.
Building Online Presence for Emerging and Established Leaders
Today, a strong online presence is essential for credibility, connection, and career growth. At Signitt, we collaborate with individuals and cohorts to refine their messaging, boost confidence, and build visibility. Our approach helps leaders position themselves for board roles, promotions, investment opportunities, and strategic partnerships—ensuring their story is not only seen, but remembered.
