Anouk Pappers is a Brand Anthropologist and advisor who helps leaders translate their experience into a clear, credible public presence. She works with executives, founders, and board candidates to shape their personal narrative, strengthen online visibility, and build meaningful networks. Through workshops and one-to-one guidance, she turns complex careers into accessible stories that open doors to speaking engagements, board roles, and new opportunities.
Over the past decade, Anouk Pappers has built a distinctive track record at the intersection of branding, leadership development, and strategic communication.
Founder
She co-founded CoolBrands People, where she has guided hundreds of senior executives and entrepreneurs in articulating their professional identity and positioning themselves for their next role.
Executive Program Designer and Facilitator
She has designed and delivered programs for global organizations such as HP, Mars, Hyatt, and Kaiser Permanente, helping diverse leadership cohorts strengthen their visibility and influence.
Author
Her work as a Brand Anthropologist has been featured in international projects like Around the World in 80 Brands, through which she interviewed business leaders across cultures to understand how values shape reputation. She published 15 books with the best stories.
Speaker
She is also a sought-after speaker, having contributed to global stages including Cannes Lions, Crystal Festival Dubai, Cairo, Courchevel, Harvard Business School, Wharton Business School, Columbia Business School, and Extraordinary Women on Boards gatherings.
Anouk is recognized for translating complex careers into authentic narratives that support board readiness, thought leadership, and measurable professional growth.
